Creative Genes!
Project
01At Creative Summit 2024, Gene's booth asked visitors a simple question: which genes make you creative? Guests picked the words that described them, then filmed a short selfie.
Seconds later they had a digital keepsake, their own portrait rendered in Gene's visual language and wrapped in the words they had chosen.
Live and shared
02The experience did not stop at the individual. A second screen kept a running portrait of the whole room, rewriting itself with every new submission.
By the end of the summit it had become a picture of the crowd: the creative genes that came up most often, drawn live from everyone who passed through the booth.
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