TEDxKFUPM

Project

01

TEDxKFUPM ran under the theme شرارة حلم, the spark of a dream. The identity was created in collaboration with Gene, who led the brand work, and it was built around exactly that: bursts of colour firing outward from a single point, generated rather than drawn, so every application carries a spark of its own.

The same system produced the banners, the badges, the signage and the stage, and never repeated itself once.

TEDxKFUPM signage on campus
TEDxKFUPM and Gene event banners

The generator

02

The elements come out of a tool made for the event. A few controls change how many sparks appear, how far they travel and how they scatter, and the composition redraws itself while you watch.

Anything that looked right went straight into the design work, which kept the identity consistent across a fast-moving production schedule.

TEDxKFUPM event badge

At the booth

03

Inside the event, Gene's booth turned the identity on the guests themselves. Visitors filmed a short selfie and the sparks appeared around them live, following them as they moved through the frame.

The video was theirs to keep: a personal piece of the identity, made in the room and shared straight from it.

Next project

Gene Branding